By : LIANNEWSKGABAR
- March 14, 2021
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Le Tour de France organisers acquire Human Race Events
The organisers of the popular Windsor Triathlon and the BallBuster Duathlon, Human Race Events, have been bought by Amaury Sport Organisation (A.S.O), owner of the world renowned Le Tour de France. Other events and sportives organised by A.S.O include Paris Marathon and L’Etape du Tour.
The purchase means Human Race Events will be able to offer its participants access to many of the sold-out events organised by A.S.O. across the world.
These two organisations have been working together since 2015, when they organised the Tour de Yorkshire Ride, the public sportive that formed part of Le Tour de France Grand Depart legacy.
Together they also created L’Etape London by Le Tour de France as well as re-energise the famous Dragon Ride, which has become part of the global L’Etape Series.
Human Race is well known for giving amateur competitors a chance to compete alongside some of the country’s top athletes such as Chris Froome, Victoria Pendleton and 220 favourite Chrissie Wellington.
Yann Le Moenner, Managing Director of A.S.O. said: “The relations forged with Human Race’s teams and the initial projects put together with enthusiasm and efficiency convinced both sides of the possibility of pooling our skills. The challenges that we will be able to meet thanks to this merger are proposing more events to cycling, triathlon and running enthusiasts, inventing new formats and spreading our values in the United Kingdom”.
Nick Rusling, CEO of Human Race: “We developed the business from nothing, twenty six years ago, to now delivering 30 events alongside 22 colleagues and hundreds of incredible event crew and volunteers. Our passion for organising exceptional mass sport event experiences has seen 350,000 customers cross a finish line with us in that time.
“To be able to continue this journey alongside our new colleagues at A.S.O. is incredibly exciting as they are an exceptional business. Having worked closely with them already for two years, I am confident our beliefs and values are perfectly matched and the participants will be in for a treat with new and improved events in the future.”