In what is yet another sign of the times, French luxury label Chanel has gone online to present its Cruise 2020/21 collection.
Entitled ‘Balade en Méditerranée’, the show was originally slated for 7
May in Capri, Italy, before being cancelled in March due to the ongoing Covid-19 pandemic.
“Initially I had Capri in mind, where the show was supposed to take
place, but didn’t happen in the end because of lockdown,” said Chanel’s
creative director and successor of Karl Largerfeld, Virginie Viard, in a
statement. “So we had to adapt: not only did we decide to use fabrics that
we already had, but the collection, more generally, evolved towards a trip
around the Mediterranean…The islands, the scent of the eucalyptus, the pink
shades of the bougainvillea.”
Click Here: WORLD CUP Rugby Shop
Chanel presents first collection since the Covid-19 outbreak
The collection has been conceived as “a wardrobe that can be carried in
a little suitcase on wheels, a shopper and an embroidered handbag,” said Viard. It comprises easy to wear, multipurpose garments like long skirts which can be
transformed into strapless dresses and long jackets in black chiffon which
can be worn over a triangle bikini or with an embroidered
bandeau top and jeans.
Other highlights include dresses in fine transparent lamé, wraparound
dresses and skirts, bougainvillea pink illuminated suits in leather, and
the label’s iconic tweed suits reimagined with more fluidity.
It is the latest in a growing list of fashion events to go digital in light of current global conditions. and have already debuted their digitial alternatives to traditionally physical shows.
Photos courtesy of Chanel