GapKids and babyGap, two of the most recognized names in children’s apparel, announced yesterday plans for a second collection created for Gap by Stella McCartney. Expected to launch in March 2010, the collection will be carried in select GapKids and babyGap stores in the United States and Canada, the UK, France and Ireland, and Japan, as well as online in the US. In addition the collection will be available in selected stores in Russia, Turkey, Greece, Asia and the Middle East.
“We’re pleased and encouraged by the response to our first collection working with Stella,” said Marka Hansen, President of Gap brand. “The combination of her unique aesthetic and our brand’s experience in childrenswear has resonated with our customers around the world, with certain styles including the Miller jacket being a sellout success. We’re thrilled to be working with Stella on a Spring collection.”
Stella McCartney launched her own fashion house under her name in 2001 in a joint venture with Gucci Group. A lifelong vegetarian, Stella McCartney does not use any leather or fur in her designs. The brand’s luxury women’s ready-to-wear, shoes, bags, fragrances, eyewear, accessories, CARE skin care range and performance range with adidas is available through 14 flagship stores including London, NY, Los Angeles, Shanghai, Tokyo, Beijing, Hong Kong and Paris as well around 600 wholesale accounts in key cities worldwide.
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