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In partnership with various charitable organizations, the Californian
shoe retailer Skechers USA Inc. plans to distribute a total of one million
face masks to those in need in the USA. For example, the United Way of
Greater Los Angeles organization ensures that some of the masks donated by
Skechers have been distributed to health care workers and the homeless in
Los Angeles.
The masks, which are non-medical, three-layer surgical masks, are
donated to nonprofit organizations that typically do not receive personal
protective equipment from government institutions, with an emphasis on
those in financial distress. These include community and public education
centers, health and rehabilitation facilities, as well as homeless shelters
and food outlets in greater Los Angeles, Chicago, New York City, Detroit
and several cities in Florida and New Jersey.
The donation is the culmination of Skechers’ TikTok challenge, which
involved dancing to YouTuber DripReport’s song “ Skechers ” , filming
yourself and uploading the video to TikTok using the hashtag #danceformasks
or #MillionMaskChallenge. Skechers promised to donate 10 masks for each
dance video. Since the challenge began in late May 2020, the song has been
downloaded over a billion times, allowing the shoe retailer to reach its
target of one million masks with ease.
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Skechers uses TikTok challenge as a drive
“We watched TikTok become a driving force that kept so many people
connected during this difficult time. After the viral success of
DripReports ‘Skechers’ on the platform, I knew we had to turn the momentum
into a give-back – one where the fans end up giving something back by just
dancing. This is a wonderful thing and we look forward to working with
United Way and all of our partners to donate a million masks as we want to
make a difference together, ” commented Skechers CEO Robert Greenberg in a
recent press release.
“ Two things flourished during the pandemic: creativity and caring.
It’s heartwarming to see fans from all over the world express themselves to
help raise awareness alongside the charitable efforts of a local company
with global reach like Skechers. As the number of cases grows in the
greater Los Angeles area, United Way is proud to partner with Skechers to
donate masks to help protect frontline workers and the most vulnerable in
our community,” added Elise Bulk, United CEO Way of Greater Los Angeles.
The #MillionMaskChallenge had the support of influential TikTokers such
as Addison Rae, Loren Gray, Spencer X, Maiko, Avani and the Croes Brothers,
who together have more than 350 million followers. They asked their fans to
support the campaign and upload dance videos of themselves to the Skechers
song to support the mask donation.
YouTuber DripReport became known practically overnight with his debut
single and only worked with Arista Records on the official release of his
first own song at the beginning of the year. “ From the beginning, I wanted
to turn this moment into movement. Part of my goal with the track was to
show that anything you wear can be made cool and to convey a message about
confidence as opposed to material things. When I released ‘Skechers’ in
January, the world was very different. Now that the title has become so
popular, I am extremely pleased that Skechers and I have made it stand for
so much more, ” explained Drip Report.
Photo: Skechers