The British Fashion Council has announced that London Fashion Week will
go ahead in September as an event that will include digital activations,
alongside physical showcases, under government social distancing
guidelines.
Running from September 17 to 22, London Fashion Week is inviting both
womenswear and menswear designers to take part in its gender-neutral
showcase. With a provisional schedule expected to be announced later in the
summer.
The event will run alongside a digital LFW platform that will host
exclusive multimedia content and will be available to both a consumer and
trade audience, “enabling collaboration and bringing together fashion,
culture and technology,” explained the British Fashion Council in a
statement.
The news followers announcements made last month that Paris Fashion Week
would go ahead as planned to showcase spring/summer 2021 collections from
September 28 to October 6. The French Haute Couture and Fashion Federation
said it will be held to “comply with the recommendations of the
authorities” on the coronavirus.
Fashion weeks set to return in September
Italy’s fashion trade body, the Camera Nazionale della Moda Italiana
stated that its spring/summer 2021 event would be going ahead utilising
digital events as a creative tool to support the physical shows.
While New York Fashion Week has shortened its September event to three
days from September 14 to 16, with the Council of Fashion Designers adding
that if there was enough demand it could be extended until September 17.
The first physical fashion week set to take place for spring/summer 2021
will be in Copenhagen in August. Organisers have introduced a new hybrid
format that will mix digital experiences with physical events, with
Scandinavian brands presenting both live and pre-recorded content on what
it is calling its “revamped” digital platform to ensure that editors,
buyers and consumers “can access all material no matter where they are
across the globe”.
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Copenhagen Fashion Week starts on August 9 and will feature 34 brands,
including Danish labels Ganni, Stine Goya and Henrik Vibskov, Swedish
brands Rodebjer, Hope and Whyred, Norway’s Holzweiler and Finnish brand
Marimekko. In addition, London-based fashion label Rixo, with has
previously showcased during London Fashion Week will join the line up for
the first time.
Image: Erdem SS19, Catwalkpictures