Juicy Couture is opening its first European flagship in Milan today. For the popular Californian fashion label, entering the chic Italian market is a big step. “Italy in many ways is the epicentre of fashion and the European country that initially best responded to our product,” co-founder Gela Nash-Taylor told WWD. “We were so excited when we found out that we had a space on Via della Spiga, my favourite street in Milan, that I couldn’t stop jumping up and down.” She added that she and her partner Pam Skaist-Levy were “mesmerized” by the elegance of the Milanese women, who dress in predominantly dark colours. “But we think we can definitely put Juicy Couture on the map with its combination of LA glamour, universal fit and casual luxury,” she said.
The Milan store covers 3,000 square foot of retail space, divided over two floors. The interior contains many rock elements melded with old-style English elements. Exclusive to the Milan store are the white marble floors, white stuccoed ceilings and lacquered wood fireplace frame. The store offers Juicy Couture for men, women and children, accessories and the brands upmarket collection, Couture Couture.
Next on the agenda is a flagship store in the UK. Company executives could not be reached for further details.